Special Report | August 2012 | By Sam Oches

The QSR 50 Chicken Segment

The top chicken brands in quick service.

The top chicken brands in the quick-service restaurant industry.
image used with permission.

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How high did Five Guys climb? What newcomers are shaking up the ranks? And can anybody beat McDonald’s? Find all of the industry answers you need in this year’s QSR 50, the most important report you'll read all year.

Click column headers to sort
Segment RankCompany/Chain Name2011 U.S. Systemwide Sales (millions)2011 U.S. Average Sales per Unit (thousands)sort ascendingNumber of Total Units in 2011Total Change in Units from 2010
4Church’s Chicken$864.3$698.61,212-33
8Boston Market$532.0$1,102.0481-10
3Popeyes Louisiana Kitchen*$1,720.0$1,133.81,62758
7El Pollo Loco*$545.0$1,425.0394-18

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