Special Report | August 2013 | By Sam Oches

The QSR 50 Chicken Segment

The top chicken brands in quick service.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

Click column headers to sort
Ranksort ascendingQSR 50 RankCompany/Chain Name2012 U.S. Systemwide Sales (Millions)2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012Number of Company Units in 2012Total Units in 2012Total Change in Units from 2011
319Popeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
528Church's Chicken$869.9$706.59442581,20210
741El Pollo Loco*$563.0$1,475.02321653973
842Boston Market$559.0$1,184.00469469-12
*Includes figures estimated by Technomic Inc.


Wow! Look at Chick fil-a Go!

Something looks a bit fishy. Boston Market, #42, and 0 franchised units. Correlation here? Franchising may seem a way to help move the needle with motivated entreprenuers. I mean Bojangles? Zaxby's ? Really? These are located regionally in SE and offer are light years ahead of BM.

So Boston Markets are corporate and not franchised, it is the right of the company to run it as it sees fit.

The sales of the whole brand indeed is higher in Zaxby's or Bojangles, but the profit of a company that doesn't franchises is higher (more costs but even more revenues!) so propably the owners of BM are making equal or more money than the owners of Zaxby's or Bojangles.

I love how the founder of Chick-fil-A attributes all of his company success to blessings from God.

I wonder what chick-fil-a's numbers would be like if they where all inclusive and servers on sundays

First they are all inclusive in their hiring practices, and as for Sunday sales, why bother if they are number one without doing so?

Come to NH Popeyes Louisiana Kitchen :)

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