Special Report | August 2013 | By Sam Oches

The QSR 50 Chicken Segment

The top chicken brands in quick service.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

Click column headers to sort

Ranksort descendingQSR 50 RankSegmentChain2012 Sales2012 Average Sales2012 Franchise Units2012 Company Units2012 Total Units2011 Unit Change
19chickenChick-fil-A$4,621.1$3,158.01,3912921,68377
210chickenKFC$4,459.0$957.04,3192374,556-162
319chickenPopeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
427chickenZaxby's$979.3$1,765.74679856525
528chickenChurch's Chicken$869.9$706.59442581,20210
629chickenBojangles'$864.5$1,717.532521153630
741chickenEl Pollo Loco*$563.0$1,475.02321653973
842chickenBoston Market$559.0$1,184.00469469-12
949chickenWingstop$450.9$902.05102353345

*Includes figures estimated by Technomic Inc.