Special Report | August 2013 | By Sam Oches

The QSR 50 Chicken Segment

The top chicken brands in quick service.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

Click column headers to sort

RankQSR 50 RankSegmentChain2012 Sales2012 Average Sales2012 Franchise Units2012 Company Units2012 Total Units2011 Unit Changesort ascending
319chickenPopeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
528chickenChurch's Chicken$869.9$706.59442581,20210
741chickenEl Pollo Loco*$563.0$1,475.02321653973
842chickenBoston Market$559.0$1,184.00469469-12

*Includes figures estimated by Technomic Inc.