The QSR 50 Chicken Segment

    The top chicken brands in quick service.

    In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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    Rank QSR 50 Rank Segment Chain 2012 Sales 2012 Average Sales 2012 Franchise Units 2012 Company Units 2012 Total Units 2011 Unit Change
    6 29 chicken Bojangles' $864.5 $1,717.5 325 211 536 30
    8 42 chicken Boston Market $559.0 $1,184.0 0 469 469 -12
    1 9 chicken Chick-fil-A $4,621.1 $3,158.0 1,391 292 1,683 77
    5 28 chicken Church's Chicken $869.9 $706.5 944 258 1,202 10
    7 41 chicken El Pollo Loco* $563.0 $1,475.0 232 165 397 3
    2 10 chicken KFC $4,459.0 $957.0 4,319 237 4,556 -162
    3 19 chicken Popeyes Louisiana Kitchen $2,253.0 $1,242.0 1,634 45 1,679 69
    9 49 chicken Wingstop $450.9 $902.0 510 23 533 45
    4 27 chicken Zaxby's $979.3 $1,765.7 467 98 565 25
    *Includes figures estimated by Technomic Inc.