Special Report | August 2013 | By Sam Oches

The QSR 50 Mexican Segment

The top Mexican brands in quick service.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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RankQSR 50 RankSegmentChain2012 Sales2012 Average Salessort ascending2012 Franchise Units2012 Company Units2012 Total Units2011 Unit Change
216mexicanChipotle Mexican Grill$2,731.2$2,113.001,4101,410180
16mexicanTaco Bell$7,478.0$1,363.04,2181,0445,26225
548mexicanMoe's Southwest Grill$452.0$1,102.5478448243
337mexicanDel Taco$607.9$1,100.025329855119
438mexicanQdoba Mexican Grill$583.2$966.031131662744