The QSR 50 Mexican Segment

    The top Mexican brands in quick service.

    In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

    Click column headers to sort
    Rank QSR 50 Rank Segment Chain 2012 Sales 2012 Average Sales 2012 Franchise Units 2012 Company Units 2012 Total Units 2011 Unit Change
    5 48 mexican Moe's Southwest Grill $452.0 $1,102.5 478 4 482 43
    4 38 mexican Qdoba Mexican Grill $583.2 $966.0 311 316 627 44
    3 37 mexican Del Taco $607.9 $1,100.0 253 298 551 19
    2 16 mexican Chipotle Mexican Grill $2,731.2 $2,113.0 0 1,410 1,410 180
    1 6 mexican Taco Bell $7,478.0 $1,363.0 4,218 1,044 5,262 25