Special Report | August 2013 | By Sam Oches

The QSR 50 Mexican Segment

The top Mexican brands in quick service.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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Ranksort ascendingQSR 50 RankCompany/Chain Name2012 U.S. Systemwide Sales (Millions)2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012Number of Company Units in 2012Total Units in 2012Total Change in Units from 2011
16Taco Bell$7,478.0$1,363.04,2181,0445,26225
216Chipotle Mexican Grill$2,731.2$2,113.001,4101,410180
337Del Taco$607.9$1,100.025329855119
438Qdoba Mexican Grill$583.2$966.031131662744
548Moe's Southwest Grill$452.0$1,102.5478448243