Special Report | August 2013 | By Sam Oches

The QSR 50 Snack Segment

The top snack brands in quick service.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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RankQSR 50 RankSegmentChain2012 Salessort ascending2012 Average Sales2012 Franchise Units2012 Company Units2012 Total Units2011 Unit Change
13snackStarbucks*1$10,600.0$1,223.04,2626,86611,128341
27snackDunkin' Donuts$6,264.2$857.47,278287,306291
340snackKrispy Kreme*$569.4$2,428.0142972399
443snackTim Hortons$532.2$1,095.0800480490
545snackBaskin-Robbins$510.0$207.12,45672,463-30
650snackJamba Juice$450.0$714.747330177440

*Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units