The QSR 50

  • The 50 brands setting the pace in the quick-service and fast-casual restaurant industries.

    In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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    RankSegmentChain2012 Salessort ascending2012 Average Sales2012 Franchise Units2012 Company Units2012 Total Units2011 Unit Change
    1burgerMcDonald's$35,600.0$2,600.012,6051,55214,15759
    2sandwichSubway*$12,100.0$481.025,549025,549956
    3snackStarbucks*1$10,600.0$1,223.04,2626,86611,128341
    4burgerWendy's2$8,600.0$1,483.84,5281,2895,817-34
    5burgerBurger King*$8,587.0$1,195.07,0001837,183-21
    6mexicanTaco Bell$7,478.0$1,363.04,2181,0445,26225
    7snackDunkin' Donuts$6,264.2$857.47,278287,306291
    8pizza/pastaPizza Hut$5,666.0$883.05,7574526,209156
    9chickenChick-fil-A$4,621.1$3,157.91,3912921,68377
    10chickenKFC$4,459.0$957.04,3192374,556-162
    11sandwichPanera Bread$3,861.0$2,427.28438091,652111
    12burgerSonic Drive-In$3,790.7$1,074.03,1474093,556-5
    13pizza/pastaDomino's Pizza$3,500.0$710.24,5403884,92821
    14burgerJack in the Box$3,084.9$1,379.01,7035472,25029
    15sandwichArby's$2,992.0$993.22,3431,0113,354-83
    16mexicanChipotle Mexican Grill$2,731.2$2,113.001,4101,410180
    17pizza/pastaPapa John's$2,402.4$829.02,4836483,131130
    18burgerDairy Queen*$2,300.0$545.04,45934,462-23
    19chickenPopeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
    20burgerHardee's$1,900.0$1,145.01,2334701,7038
    21asianPanda Express$1,797.4$1,237.0471,4861,533119
    22pizza/pastaLittle Caesars*$1,684.0$465.03,1755503,725207
    23burgerWhataburger$1,476.8$1,996.011962174012
    24burgerCarl's Jr.$1,400.0$1,470.06974271,1248
    25sandwichJimmy John's$1,262.8$878.81,534261,560229
    26burgerFive Guys Burgers & Fries$1,082.7$1,049.08502551,105204
    27chickenZaxby's$979.3$1,765.74679856525
    28chickenChurch's Chicken$869.9$706.59442581,20210
    29chickenBojangles'$864.5$1,717.532521153630
    30burgerSteak 'n Shake*$857.5$1,700.08741450110
    31burgerCulver's$838.8$1,837.5463947228
    32sandwichQuiznos*$838.0$345.02,34942,353-150
    33pizza/pastaPapa Murphy's$738.0$574.91,270591,32979
    34seafoodLong John Silver's$723.0$794.09110911-21
    35burgerCheckers/Rally's$696.9$903.4455321776-3
    36burgerWhite Castle$618.5$1,284.204064069
    37mexicanDel Taco$607.9$1,100.025329855119
    38mexicanQdoba Mexican Grill$583.2$966.031131662744
    39sandwichJason's Deli$578.9$2,556.410114424510
    40snackKrispy Kreme*$569.4$2,428.0142972399
    41chickenEl Pollo Loco*$563.0$1,475.02321653973
    42chickenBoston Market$559.0$1,184.00469469-12
    43snackTim Hortons$532.2$1,095.0800480490
    44burgerIn-N-Out Burger*$528.0$1,935.0028028014
    45snackBaskin-Robbins$510.0$207.12,45672,463-30
    46pizza/pastaCiCi's Pizza*$505.0$915.054010550-23
    47seafoodCaptain D's$467.1$903.0239278517-2
    48mexicanMoe's Southwest Grill$452.0$1,102.5478448243
    49chickenWingstop$450.9$902.05102353345
    50snackJamba Juice$450.0$714.747330177440

    *Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units 2AUV data for Company-operated units only