Special Report | August 2013 | By Sam Oches

The QSR 50

The 50 brands setting the pace in the quick-service and fast-casual restaurant industries.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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RankSegmentChain2012 Sales2012 Average Sales2012 Franchise Units2012 Company Units2012 Total Unitssort ascending2011 Unit Change
2sandwichSubway*$12,100.0$481.025,549025,549956
1burgerMcDonald's$35,600.0$2,600.012,6051,55214,15759
3snackStarbucks*1$10,600.0$1,223.04,2626,86611,128341
7snackDunkin' Donuts$6,264.2$857.47,278287,306291
5burgerBurger King*$8,587.0$1,195.07,0001837,183-21
8pizza/pastaPizza Hut$5,666.0$883.05,7574526,209156
4burgerWendy's2$8,600.0$1,483.84,5281,2895,817-34
6mexicanTaco Bell$7,478.0$1,363.04,2181,0445,26225
13pizza/pastaDomino's Pizza$3,500.0$710.24,5403884,92821
10chickenKFC$4,459.0$957.04,3192374,556-162
18burgerDairy Queen*$2,300.0$545.04,45934,462-23
22pizza/pastaLittle Caesars*$1,684.0$465.03,1755503,725207
12burgerSonic Drive-In$3,790.7$1,074.03,1474093,556-5
15sandwichArby's$2,992.0$993.22,3431,0113,354-83
17pizza/pastaPapa John's$2,402.4$829.02,4836483,131130
45snackBaskin-Robbins$510.0$207.12,45672,463-30
32sandwichQuiznos*$838.0$345.02,34942,353-150
14burgerJack in the Box$3,084.9$1,379.01,7035472,25029
20burgerHardee's$1,900.0$1,145.01,2334701,7038
9chickenChick-fil-A$4,621.1$3,157.91,3912921,68377
19chickenPopeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
11sandwichPanera Bread$3,861.0$2,427.28438091,652111
25sandwichJimmy John's$1,262.8$878.81,534261,560229
21asianPanda Express$1,797.4$1,237.0471,4861,533119
16mexicanChipotle Mexican Grill$2,731.2$2,113.001,4101,410180
33pizza/pastaPapa Murphy's$738.0$574.91,270591,32979
28chickenChurch's Chicken$869.9$706.59442581,20210
24burgerCarl's Jr.$1,400.0$1,470.06974271,1248
26burgerFive Guys Burgers & Fries$1,082.7$1,049.08502551,105204
34seafoodLong John Silver's$723.0$794.09110911-21
43snackTim Hortons$532.2$1,095.0800480490
35burgerCheckers/Rally's$696.9$903.4455321776-3
50snackJamba Juice$450.0$714.747330177440
23burgerWhataburger$1,476.8$1,996.011962174012
38mexicanQdoba Mexican Grill$583.2$966.031131662744
27chickenZaxby's$979.3$1,765.74679856525
37mexicanDel Taco$607.9$1,100.025329855119
46pizza/pastaCiCi's Pizza*$505.0$915.054010550-23
29chickenBojangles'$864.5$1,717.532521153630
49chickenWingstop$450.9$902.05102353345
47seafoodCaptain D's$467.1$903.0239278517-2
30burgerSteak 'n Shake*$857.5$1,700.08741450110
48mexicanMoe's Southwest Grill$452.0$1,102.5478448243
31burgerCulver's$838.8$1,837.5463947228
42chickenBoston Market$559.0$1,184.00469469-12
36burgerWhite Castle$618.5$1,284.204064069
41chickenEl Pollo Loco*$563.0$1,475.02321653973
44burgerIn-N-Out Burger*$528.0$1,935.0028028014
39sandwichJason's Deli$578.9$2,556.410114424510
40snackKrispy Kreme*$569.4$2,428.0142972399

*Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units 2AUV data for Company-operated units only