The QSR 50

    The 50 brands setting the pace in the quick-service and fast-casual restaurant industries.

    In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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    Rank Segment Chain 2012 Sales 2012 Average Sales 2012 Franchise Units 2012 Company Units 2012 Total Units 2011 Unit Change
    1 burger McDonald's $35,600.0 $2,600.0 12,605 1,552 14,157 59
    2 sandwich Subway* $12,100.0 $481.0 25,549 0 25,549 956
    3 snack Starbucks*<sup>1</sup> $10,600.0 $1,223.0 4,262 6,866 11,128 341
    4 burger Wendy's<sup>2</sup> $8,600.0 $1,483.8 4,528 1,289 5,817 -34
    5 burger Burger King* $8,587.0 $1,195.0 7,000 183 7,183 -21
    6 mexican Taco Bell $7,478.0 $1,363.0 4,218 1,044 5,262 25
    7 snack Dunkin' Donuts $6,264.2 $857.4 7,278 28 7,306 291
    8 pizza/pasta Pizza Hut $5,666.0 $883.0 5,757 452 6,209 156
    9 chicken Chick-fil-A $4,621.1 $3,157.9 1,391 292 1,683 77
    10 chicken KFC $4,459.0 $957.0 4,319 237 4,556 -162
    11 sandwich Panera Bread $3,861.0 $2,427.2 843 809 1,652 111
    12 burger Sonic Drive-In $3,790.7 $1,074.0 3,147 409 3,556 -5
    13 pizza/pasta Domino's Pizza $3,500.0 $710.2 4,540 388 4,928 21
    14 burger Jack in the Box $3,084.9 $1,379.0 1,703 547 2,250 29
    15 sandwich Arby's $2,992.0 $993.2 2,343 1,011 3,354 -83
    16 mexican Chipotle Mexican Grill $2,731.2 $2,113.0 0 1,410 1,410 180
    17 pizza/pasta Papa John's $2,402.4 $829.0 2,483 648 3,131 130
    18 burger Dairy Queen* $2,300.0 $545.0 4,459 3 4,462 -23
    19 chicken Popeyes Louisiana Kitchen $2,253.0 $1,242.0 1,634 45 1,679 69
    20 burger Hardee's $1,900.0 $1,145.0 1,233 470 1,703 8
    21 asian Panda Express $1,797.4 $1,237.0 47 1,486 1,533 119
    22 pizza/pasta Little Caesars* $1,684.0 $465.0 3,175 550 3,725 207
    23 burger Whataburger $1,476.8 $1,996.0 119 621 740 12
    24 burger Carl's Jr. $1,400.0 $1,470.0 697 427 1,124 8
    25 sandwich Jimmy John's $1,262.8 $878.8 1,534 26 1,560 229
    26 burger Five Guys Burgers & Fries $1,082.7 $1,049.0 850 255 1,105 204
    27 chicken Zaxby's $979.3 $1,765.7 467 98 565 25
    28 chicken Church's Chicken $869.9 $706.5 944 258 1,202 10
    29 chicken Bojangles' $864.5 $1,717.5 325 211 536 30
    30 burger Steak 'n Shake* $857.5 $1,700.0 87 414 501 10
    31 burger Culver's $838.8 $1,837.5 463 9 472 28
    32 sandwich Quiznos* $838.0 $345.0 2,349 4 2,353 -150
    33 pizza/pasta Papa Murphy's $738.0 $574.9 1,270 59 1,329 79
    34 seafood Long John Silver's $723.0 $794.0 911 0 911 -21
    35 burger Checkers/Rally's $696.9 $903.4 455 321 776 -3
    36 burger White Castle $618.5 $1,284.2 0 406 406 9
    37 mexican Del Taco $607.9 $1,100.0 253 298 551 19
    38 mexican Qdoba Mexican Grill $583.2 $966.0 311 316 627 44
    39 sandwich Jason's Deli $578.9 $2,556.4 101 144 245 10
    40 snack Krispy Kreme* $569.4 $2,428.0 142 97 239 9
    41 chicken El Pollo Loco* $563.0 $1,475.0 232 165 397 3
    42 chicken Boston Market $559.0 $1,184.0 0 469 469 -12
    43 snack Tim Hortons $532.2 $1,095.0 800 4 804 90
    44 burger In-N-Out Burger* $528.0 $1,935.0 0 280 280 14
    45 snack Baskin-Robbins $510.0 $207.1 2,456 7 2,463 -30
    46 pizza/pasta CiCi's Pizza* $505.0 $915.0 540 10 550 -23
    47 seafood Captain D's $467.1 $903.0 239 278 517 -2
    48 mexican Moe's Southwest Grill $452.0 $1,102.5 478 4 482 43
    49 chicken Wingstop $450.9 $902.0 510 23 533 45
    50 snack Jamba Juice $450.0 $714.7 473 301 774 40
    *Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units 2AUV data for Company-operated units only