Special Report | August 2014

The QSR 50

The top 50 brands in quick service and fast casual.
Biggest quick service restaurant brands build unit counts and system wide sales.
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The quick-service restaurant industry continues to evolve, and that’s no more evident than in the QSR 50. Last year, Panera Bread inched closer to the top 10, while fellow fast casual Chipotle padded its sales by nearly half a billion dollars to climb to spot No. 15. Chick-fil-A put more space between it and competitor KFC, while Starbucks used a product diversification strategy to gain ground on No. 2 brand Subway. Meanwhile, McAlister’s Deli entered the top 50 for the first time, Zaxby’s crossed the billion-dollar threshold, and McDonald’s struggled to find consistency as the growing demand for premium products threatened to steal market share. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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RankCompany/Chain Namesort ascending2013 U.S. Systemwide Sales (Millions)2013 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2013Number of Company Units in 2013Total Units in 2013Total Change in Units from 2012
46Baskin-Robbins 1$513.0$207.92,46072,4674
39Boston Market$600.9$1,298.004604609
5Burger King *$8,502.5$1,200.07,103527,155-28
49Captain D's *$477.5$920.02432785214
14Carl's Jr./Hardee's$3,400.0$1,310.01,9648942,85831
15Chipotle Mexican Grill *$3,169.0$2,169.001,5951,595185
30Church's Chicken$855.4$713.79462581,204-4
19Dairy Queen *$2,985.0$659.04,52734,530-2
35Del Taco$622.5$1,136.3247300547-4
12 (tie)Domino's Pizza$3,800.0$762.14,5963904,98658
7Dunkin' Donuts$6,700.0$872.77,648297,677371
43Einstein Bros. Bagels 2$573.0$895.039245985154
37El Pollo Loco *$604.0$1,500.02371654025
25Five Guys Burgers & Fries *$1,138.2$1,027.08053151,12060
44In-N-Out Burger *$558.2$1,955.0029129111
16Jack in the Box 1$3,108.5$1,380.91,7864652,2511
47Jamba Juice$500.0$737.053526880329
42Jason's Deli$588.0$2,399.81061422486
24Jimmy John's$1,466.7$878.81,774281,802242
34Krispy Kreme *$626.0$2,565.01559424910
18Little Caesars *$3,025.0$800.03,3105803,890217
33Long John Silver's$663.0$745.08900890-21
50McAlister's Deli$459.0$1,511.4275463219
48Moe's Southwest Grill$498.2$1,007.0524452845
22Panda Express $1,989.9$1,285.0601,5261,58672
11Panera Bread$4,284.0$2,465.09108671,777125
20Papa John's$2,494.8$837.02,5426653,20776
31Papa Murphy's *$779.7$577.01,327691,39667
8Pizza Hut$5,700.0$861.07,3554917,84690
21Popeyes Louisiana Kitchen$2,179.7$1,298.02,172532,225126
40Qdoba Mexican Grill$592.6$1,017.0317296613-12
38Quiznos *$601.0$360.01,40041,404-531
12 (tie)Sonic Drive-In$3,800.0$1,109.03,1263963,522-34
3Starbucks *$11,723.0$1,310.04,4087,04911,457329
29Steak 'n Shake$895.0$1,750.010341551822
2Subway *$12,735.0$490.026,427026,427878
6Taco Bell$7,800.0$1,406.04,8788915,76974
41Tim Hortons *$589.5$1,125.0857285955
4Wendy's *$8,787.0$1,510.04,7451,0465,791-26
36White Castle$612.4$1,268.20400400-6
45Wingstop *$540.2$974.05692459360
*Includes figures estimated by Technomic Inc. 1Includes figures estimated by QSR 2Franchised unit count includes licensed units