The QSR 50 Chicken Segment

    The top chicken brands in quick service.
    Special Report | August 2015

    The evolution of the limited-service restaurant industry continued in 2014, as traditional powerhouses faltered while fast casuals and other rising concepts asserted themselves as forces to be reckoned with. For the first time in the history of the QSR 50, a fast casual entered the top 10, as Panera Bread leapfrogged KFC to land a spot in the industry elite. Meanwhile, Subway ceded the No. 2 spot to Starbucks after an $800 million sales tumble, Chick-fil-A grew by $700 million to become larger than every pizza brand in the country, and Wingstop claimed the biggest jump of the year, with an 11-spot leap.

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    Rank QSR 50 Rank Company/Chain Name 2014 U.S. Systemwide Sales (millions) 2014 U.S. Average Sales per Unit (thousands) Number of Franchised Units in 2014 Number of Company Units in 2014 Total Units in 2014 Total Change in Units from 2013
    9 41 Boston Market $602.0 $1,314.0 3 453 456 -4
    7 32 El Pollo Loco $723.0 $1,700.0 243 172 415 14
    5 28 Bojangles' $1,033.2 $1,774.0 365 254 619 45
    4 25 Zaxby's $1,257.5 $2,030.0 546 114 660 63
    8 34 Wingstop $678.8 $1,073.0 652 41 693 78
    6 30 Church's Chicken $861.3 $737.5 907 261 1,168 -36
    1 8 Chick-fil-A $5,782.2 $3,064.2 1,837 50 1,887 112
    3 21 Popeyes Louisiana Kitchen* $2,433.6 $1,340.0 2,314 65 2,379 154
    2 11 KFC<sup>2</sup> $4,200.0 $960.0 4,164 206 4,370 -121
    *Includes figures estimated by Technomic Inc. 2Average unit volume excludes licensed units