The QSR 50 Mexican Segment

    The top Mexican brands in quick service.
    Special Report | August 2015

    The evolution of the limited-service restaurant industry continued in 2014, as traditional powerhouses faltered while fast casuals and other rising concepts asserted themselves as forces to be reckoned with. For the first time in the history of the QSR 50, a fast casual entered the top 10, as Panera Bread leapfrogged KFC to land a spot in the industry elite. Meanwhile, Subway ceded the No. 2 spot to Starbucks after an $800 million sales tumble, Chick-fil-A grew by $700 million to become larger than every pizza brand in the country, and Wingstop claimed the biggest jump of the year, with an 11-spot leap.

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    Rank QSR 50 Rank Company/Chain Name 2014 U.S. Systemwide Sales (millions) 2014 U.S. Average Sales per Unit (thousands) Number of Franchised Units in 2014 Number of Company Units in 2014 Total Units in 2014 Total Change in Units from 2013
    1 6 Taco Bell<sup>2</sup> $8,200.0 $1,441.0 4,995 926 5,921 152
    2 14 Chipotle* $4,049.1 $2,472.0 0 1,755 1,755 183
    3 35 Qdoba $669.4 $1,070.0 328 310 638 23
    4 37 Del Taco $656.1 $1,278.9 243 304 547 0
    5 43 Moe's Southwest Grill $571.3 $1,092.9 576 4 580 53
    *Includes figures estimated by Technomic Inc. 2average unit volume excludes licensed units