Special Report | August 2015

The QSR 50 Snack Segment

The top snack brands in quick service.
QSR snack brands with biggest sales and growth in restaurant industry.
image used with permission.

The evolution of the limited-service restaurant industry continued in 2014, as traditional powerhouses faltered while fast casuals and other rising concepts asserted themselves as forces to be reckoned with. For the first time in the history of the QSR 50, a fast casual entered the top 10, as Panera Bread leapfrogged KFC to land a spot in the industry elite. Meanwhile, Subway ceded the No. 2 spot to Starbucks after an $800 million sales tumble, Chick-fil-A grew by $700 million to become larger than every pizza brand in the country, and Wingstop claimed the biggest jump of the year, with an 11-spot leap.

Click column headers to sort
Segment Ranksort ascendingQSR 50 RankCompany/Chain Name2014 U.S. Systemwide Sales (Millions)2014 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2014Number of Company Units in 2014Total Units in 2014Total Change in Units from 2013
12Starbucks *$12,688.9$1,048.14,7697,33812,107650
27Dunkin' Donuts *$7,175.0$911.08,047358,082405
317Dairy Queen$3,210.0$1,268.14,51024,512-18
436Krispy Kreme* 3$659.6$2,480.016711127824
539Tim Hortons *$636.5$1,143.0881388425
646Baskin-Robbins *$544.0$220.02,47862,48417
748Jamba Juice *$512.7$684.05432638063
*Includes figures estimated by Technomic Inc. 3 Sales include wholesale revenue


How are you coming up with Dairy Queens average sales per unit. The math does not work. I am a DQ franchisee.

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