Special Report | August 2015

The QSR 50

The top 50 brands in quick service and fast casual.

The evolution of the limited-service restaurant industry continued in 2014, as traditional powerhouses faltered while fast casuals and other rising concepts asserted themselves as forces to be reckoned with. For the first time in the history of the QSR 50, a fast casual entered the top 10, as Panera Bread leapfrogged KFC to land a spot in the industry elite. Meanwhile, Subway ceded the No. 2 spot to Starbucks after an $800 million sales tumble, Chick-fil-A grew by $700 million to become larger than every pizza brand in the country, and Wingstop claimed the biggest jump of the year, with an 11-spot leap.

Click column headers to sort
RankCompany/Chain Name2014 U.S. Systemwide Sales (Millions)2014 U.S. Average Sales per Unit (thousands)sort descendingNumber of Franchised Units in 2014Number of Company Units in 2014Total Units in 2014Total Change in Units from 2013
40Jason's Deli$615.5$2,657.01061472535
10Panera Bread$4,500.0$2,500.09559251,880103
36Krispy Kreme * 3$659.6$2,480.016711127824
14Chipotle *$4,049.1$2,472.001,7551,755183
42In-n-Out Burger *$584.6$1,975.0030130110
29Steak 'n Shake$955.8$1,800.01164145307
32El Pollo Loco$723.0$1,700.024317241514
5Wendy's *$8,512.8$1,594.04,8958855,780-41
6Taco Bell 2$8,200.0$1,441.04,9959265,921152
19Jack in the Box$3,179.8$1,412.01,8194312,250-1
22Panda Express$2,246.4$1,366.0751,6331,708101
21Popeyes Louisiana Kitchen *$2,433.6$1,340.02,314652,379154
15Carl's Jr./Hardee's$3,569.7$1,330.02,1287852,91355
38White Castle$653.5$1,322.00391391-9
41Boston Market$602.0$1,314.03453456-4
37Del Taco$656.1$1,278.92433045470
17Dairy Queen$3,210.0$1,268.14,51024,512-18
4Burger King *$8,640.1$1,210.07,090527,142-13
13Sonic Drive-In *$4,099.4$1,153.03,1283893,5170
39Tim Hortons *$636.5$1,143.0881388425
43Moe's Southwest Grill$571.3$1,092.9576458053
26Five Guys$1,208.3$1,081.07853781,16345
20Papa John's *$2,673.9$1,060.02,5646863,25043
2Starbucks * 1$12,688.9$1,048.14,7697,33812,107650
49Captain D's$499.9$978.4238273511-1
11KFC 2$4,200.0$960.04,1642064,370-121
7Dunkin' Donuts *$7,175.0$911.08,047358,082405
33Checkers/Rally's *$717.2$908.047133180220
24Jimmy John's$1,756.7$898.82,071382,109307
9Pizza Hut 2$5,500.0$843.07,3375267,86317
16Little Caesars *$3,231.9$815.03,4785474,025119
30Church's Chicken$861.3$737.59072611,168-36
45Firehouse Subs$552.4$700.981832850128
48Jamba Juice *$512.7$684.05432638063
44Long John Silver's$555.1$681.18150815-75
50Einstein Bros. Bagels$496.0$670.036039875834
47Jersey Mike's Subs *$525.0$667.082334857144
31Papa Murphy's$849.7$586.21,370911,46143
3Subway *$11,900.0$475.027,205027,205778
46Baskin-Robbins *$544.0$220.02,47862,48417
*Includes figures estimated by Technomic Inc. 1Includes figures estimated by QSR 2 Average unit volume excludes licensed units 3 Sales include wholesale revenue


How often is this report generated? When can we expect to see 2015 results?

In addition to measure the top buzz, YouGov also measured the top QSR buzz improvers for the first half of 2012. Taco Bell had a big boost in consumer perception from 2011 to 2012, as did Little Caesar’s. Pizza Hut and Wendy’s appear on both the Top Buzz and Top Buzz Improver results.

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