More favorable restaurant economics
From labor to food to real estate, quick-service restaurants face various cost pressures that threaten long-term sustainability. Technology has long been viewed as an antidote to such woes, especially given the potential of innovative tools like robotics and AI to improve unit-level economics.
In fact, that’s what led Becker and Lessans—who witnessed the launch and growth of Roti Modern Mediterranean firsthand through family connections—to investigate industrial automation’s place in quick-service restaurants.
“We saw the challenges of the [quick-service] model from the very beginning with Roti, so our idea was to leverage technology to lure better restaurant economics,” Becker says. “The guiding question was: How can we build a better restaurant business model to save as much margin as possible?”
Concepts like Bbox offer impressive cost-savings potential at a time of unprecedented cost pressures. At Spyce, for instance, CEO Michael Farid says the restaurant only needs about four staff members to gracefully man the lunch rush.
“The overhead savings are clear and obvious, and that certainly helps with a brand’s long-term prospects,” Farid says.
Consistently delivering a desirable product
Voting regularly with their wallets, consumers have set a high bar for freshness and ingredient sourcing. When a restaurant can develop an appealing culinary formula and then replicate those meals time and time again, it’s an attractive proposition to both the consumer and the operator.
From seasonings shaken out to the gram to expertly toasted buns, Creator’s robot kitchen prepares the concept’s burgers with absolute precision. Freshness and accuracy reign, and consumers see the sustainably sourced ingredients come together before their eyes like never before.
“Robotics make it possible to offer the transparency customers crave,” says David Bordow, Creator’s culinary lead and experience designer.
Enhanced value proposition
Buoyed by improved unit-level economics and precision, high-tech tools also democratize high-quality food and gourmet culinary techniques.
Starting at $6, Creator’s burgers feature pastured, ethically raised beef and ingredients from smaller, local farms. And because the burgers are created—quite literally—at the press of a button, the eatery can spend more of its time on sourcing and maintaining an accessible price point.
At Bbox, meanwhile, a 12-ounce serving of Highwire Coffee runs $2, about half the price that same cup commands elsewhere.
“We’re taking all the savings we’re getting and putting them directly into high-quality items at lower prices,” Becker says.