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How to Use Social Media as a Test Kitchen for Your Brand
Leading chains like Moe's and McAlister’s Deli are improving their menus through social media analytics.
What You Need To Know Before Hiring A Social Media Manager
Social media ranks as the second most popular way for guests to find new restaurants.
5 New Industry Buzzwords You Should Know
Brands turn to new better-for-you buzzwords to differentiate themselves in a quickly growing category.
Snapchat: The Future of Marketing
This social media tool is the best way to reach young consumers.
Listen to Consumers, Beat the Competition
By listening to the consumer voice, brands can tap into missed revenue opportunities.
How four quick-service brands are encouraging guests to get healthy.
At some of the nation’s top music festivals, aspiring lifestyle brands hustle to feed the masses—and to capture the benefits of connecting with a plugged-in, overwhelmingly Millennial crowd.
Inside Freshii’s Tech Incubator
Healthy chain Freshii enlists tech companies to improve everything from menu and payment to refrigeration and seating.
Starting Off Like a Startup
Restaurants are increasingly borrowing a tech mindset and methodology to drive their brand.
The How of Philanthropy
Finding the right charitable partner can be a soul-searching process that yields rewards, both financial and intrinsic.
Subway Takes Show on the Road, to Visit Major Festivals
Subway, the world’s largest restaurant chain, will be serving free mini sandwiches, among other goodies and experiences, at five music festivals this ...
Wendy’s and Snapchat Partner to Make a Difference
Find your best angle because the selfie has been given a larger purpose.
Hacked McDonald’s Twitter Account Criticizes Trump
McDonald’s Twitter account has had an interesting Thursday morning.
Subway's Tuna Sandwich Promotes Sustainable Message
Subway became the 40th member of an international nonprofit dedicated to developing and supporting sustainable tuna fisheries and supply chains.
KFC Harnesses the Power of Snapchat
This Thanksgiving, KFC tapped Snapchat celebrity Michael Platco for the role of Colonel Sanders in the Macy’s Thanksgiving Day Parade.
Dickey’s Announces Social Media Contest for Holidays
Dickey’s Barbecue Pit is celebrating the holidays with a Big Yellow Cup social media contest.
Jack in the Box Returns to Virtual Reality
Last July, Jack in the Box says it became the first quick-service restaurant chain to use virtual reality when it launched Jack’s Brewhouse Bacon Burg...
To Climb the Foodservice Ladder, Find a Counterpart
Renae Scott has climbed the corporate ladder, serving as CMO of San Francisco–based Togo’s Eateries for the past seven years.
KFC Launches "Colonelized" Snapchat Lens
Because the only skin that should be extra crispy this summer is on your fried chicken, earlier this week Kentucky Fried Chicken announced an exclusiv...
Long John Silver's Launches Multi-Platform Campaign
Long John Silver’s this week debuted a new campaign designed to broaden the brand’s conversation with current and future customers using a variety of ...
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Dickey's Offering Catering Discount for Memorial Day
Kona Ice to Debut Patriotic Cup for Memorial Day Weekend
Sharky’s Raises $10,000 for No Kid Hungry
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