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How to Use Social Media as a Test Kitchen for Your Brand
Leading chains like Moe's and McAlister’s Deli are improving their menus through social media analytics.
What You Need To Know Before Hiring A Social Media Manager
Social media ranks as the second most popular way for guests to find new restaurants.
5 New Industry Buzzwords You Should Know
Brands turn to new better-for-you buzzwords to differentiate themselves in a quickly growing category.
Snapchat: The Future of Marketing
This social media tool is the best way to reach young consumers.
Listen to Consumers, Beat the Competition
By listening to the consumer voice, brands can tap into missed revenue opportunities.
How four quick-service brands are encouraging guests to get healthy.
At some of the nation’s top music festivals, aspiring lifestyle brands hustle to feed the masses—and to capture the benefits of connecting with a plugged-in, overwhelmingly Millennial crowd.
Inside Freshii’s Tech Incubator
Healthy chain Freshii enlists tech companies to improve everything from menu and payment to refrigeration and seating.
Starting Off Like a Startup
Restaurants are increasingly borrowing a tech mindset and methodology to drive their brand.
The How of Philanthropy
Finding the right charitable partner can be a soul-searching process that yields rewards, both financial and intrinsic.
Hacked McDonald’s Twitter Account Criticizes Trump
McDonald’s Twitter account has had an interesting Thursday morning.
Subway's Tuna Sandwich Promotes Sustainable Message
Subway became the 40th member of an international nonprofit dedicated to developing and supporting sustainable tuna fisheries and supply chains.
KFC Harnesses the Power of Snapchat
This Thanksgiving, KFC tapped Snapchat celebrity Michael Platco for the role of Colonel Sanders in the Macy’s Thanksgiving Day Parade.
Dickey’s Announces Social Media Contest for Holidays
Dickey’s Barbecue Pit is celebrating the holidays with a Big Yellow Cup social media contest.
Jack in the Box Returns to Virtual Reality
Last July, Jack in the Box says it became the first quick-service restaurant chain to use virtual reality when it launched Jack’s Brewhouse Bacon Burg...
To Climb the Foodservice Ladder, Find a Counterpart
Renae Scott has climbed the corporate ladder, serving as CMO of San Francisco–based Togo’s Eateries for the past seven years.
KFC Launches "Colonelized" Snapchat Lens
Because the only skin that should be extra crispy this summer is on your fried chicken, earlier this week Kentucky Fried Chicken announced an exclusiv...
Long John Silver's Launches Multi-Platform Campaign
Long John Silver’s this week debuted a new campaign designed to broaden the brand’s conversation with current and future customers using a variety of ...
Facebook Remains Best Marketing Channel—For Now
If Pokémon Go has taught marketers anything, it’s that a new platform capable of explosive growth is always around the corner.
Freshii Selects OneMethod for Global Brand Strategy
Freshii, a leading health-casual restaurant franchise, has selected OneMethod as its first digital and social agency of record.
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Tropical Smoothie Cafe Launches Spring Product Lineup
The Loop Pizza Grill Expands to Fleming Island
Transitioning Panera Bread Reports Another Strong Quarter
El Pollo Loco Debuts in Watauga, Texas
Sandwicherie Expands with Union Square Location
Dunkin’ Donuts Signs Multi-Unit Deal in Evansville, Indiana
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3 Reasons Why Chipotle is Beating Expectations in 2017
Chipotle's Comeback Story Takes a Promising Turn