One thing that Drew says continues to separate Abbott’s from other franchise opportunities is the family spirit that remains a guiding principle. In fact, many of Abbott’s new franchisees have made it a family affair themselves, with all the members of their own families participating in the operations. When franchisees commit to open an Abbott’s stand, they receive a “welcome to the family” call from Abbott’s ownership. In addition, franchisees receive familial-like support throughout the development process and beyond. “The Abbott’s approach is contagious,” Drew says, “and continues to snowball as the brand expands.”
Abbott’s continues to develop its menu, leveraging LTOs to drive new and repeat business. This summer, the brand is rolling out four limited-time milkshakes, including flavors like the Chocolate Cloud, Pina Colada, PB&J, and Raspberry Truffle. These new milkshake flavors will be available in limited edition collectible mason jar mugs. In addition, Abbott’s continues to push its frozen custard cakes and pies portfolio—the perfect treat for any occasion.
The menu, the excitement, and the overall guest experience of Abbott’s is attracting a lot of attention—which is why Abbott’s “continues to attract top-tier franchisees,” Drew says. “Some of our more recent franchisees bring with them decades of industry experience, operating multiple locations for both national and international brands. We’re flattered that they would select Abbott’s and it says we’re definitely doing something right here.”
“One of our more recent owners said to us, ‘I feel like I am getting in on the ground floor of something that is about to take off,’” Drew continued. “We couldn't agree more. While Abbott’s has been making people happy—or should we say ‘Happily Ever After,’ our brand’s newly trademarked tagline—for more than 100 years, the momentum we have built over the last five years is starting to pay huge dividends for the brand moving forward. It is truly an exciting time to be part of this storybook franchise.”
For more on franchising with Abbott’s Frozen Custard, visit the company’s franchising page.