Restaurant industry veterans Heritage Restaurant Brands purchased Huckleberry’s in 2016 and, instead of immediately jumping into expansion mode, spent the first 18–24 months investing in the brand and streamlining key systems and processes. Once the blueprint for success was in place, the brand grew from seven–31 units, with plans to reach 100 restaurants by 2026.
“We spent necessary time, energy, and resources on the very foundation of the brand before pursuing expansion,” says Heritage CEO Greg Graber. “The insights from our existing franchise owners were incredibly helpful, and their willingness to adapt and execute at a high level has positioned us well for accelerated growth.”
Huckleberry’s has a comprehensive site selection process and flexible restaurant footprint options. With flexible sizing from 3,500–5,000 sq. ft., the brand has prospered with various building types including in-line, end caps, and free-standing buildings and had particular success converting previous restaurant concepts over to Huckleberry’s.