Different brands are already experiencing the ways that making the switch to text message marketing, versus email or loyalty campaigns, can help position them at the forefront of the consumer’s mind. Quick-service brand Papa Gino’s has been using Mobivity’s Unified Messaging solution to connect with its loyal following for about three years now. Papa Gino’s chief marketing officer Deena McKinley reports a 500 percent return on marketing spend using Mobivity’s platform. McKinley also says that Papa Gino’s sees 14 times as many redemptions from guests using SMS as opposed to email.
“Mobivity helps us leverage things like trends in user behavior to send intelligent messages with words and phrases that help maximize engagement, and it works,” McKinley says. “Mobivity is like me—it is a data-driven company that wants to tie everything to a tangible financial result.”