“This is where the quality of software implementation plays its role,” says Cristina Dinca, product manager for the quick-service restaurant division of OSF Digital. “Without a refined digital ecosystem, implementing changes to the menu, or adding new items to it, can be difficult or time consuming. It’s true that the pandemic emphasized the need of digitizing processes, but it also put a spotlight on how important a reliable software partner that understands quick-service needs can be.”
Next QSR is a solution powered by OSF Digital that helps restaurants meet consumer expectations for accurate, personalized digital orders. Built on top of multiple Salesforce clouds, Next QSR leverages headless commerce, a technology that gives brands the flexibility to iterate, test, and innovate digital experiences without disrupting their entire ecosystem. The architecture of headless commerce offers brands the freedom of expression to innovate digital experiences with rapid updates and ready-to-scale capabilities that offer guests a best-in-class online ordering experience.
“In short, with Next QSR you are able to launch an online quick-service restaurant with industry-dedicated features and capabilities,” Dinca says. “We provide the digital infrastructure for you to enable various delivery types, from home delivery, drive-in, or curbside.”
Consumers especially enjoy Next QSR’s ability to customize orders with options like product-size selection, an allergen filter, ingredient removal or replacement, and product bundling, all from a user-friendly online storefront. These are the things that help make a digital ordering experience feel personalized and meaningful.
“Giving customers the freedom to choose if they really want onion on their sandwich shows that you care about them and getting their order correct,” Dinca says. “It’s the same with portion size—a one-size-fits-all approach can look outdated in a world where personalization plays such an important role. Offering a range of options of portion size can make a difference for both the guest experience and the restaurant’s resource optimization.”