Previous iterations of digital signage required an external media player, which takes up space, can be unsightly, and is the single biggest point-of-failure for digital signage. LG’s line of digital signage uses the latest system-on-a-chip technology, which mitigates this risk of failure by eliminating the need for an external media player.
“Our digital menuboards are not only the industry’s brightest with the widest viewing angle (178º), they also have field-replaceable glass.” Boerlin says.
LG recommends operators deploy the company’s proprietary, on-board managed network software called LG ConnectedCare™ (LGCC), which allows operators and their agencies to monitor the health of their displays—including heat and maintenance warnings, real-time screen captures, and remote diagnosis. An added benefit of LGCC: store employees don’t have to go out in the elements to see if an outside digital menuboard is working properly. Instead, they can simply make a call to the help desk, where a technician can remotely check the display in real-time and make changes or reboot as needed. Moving forward, this streamlined operation will be critical as more features and capabilities are integrated into digital displays and menuboards.
“There is no doubt we will see AI tested heavily in the near-term and ‘perfected’ over the long term,” Boerlin says. “The industry will likely start in silos—without sharing test activities and results—then standardize over time as third-party consultants collect data, write white papers and share best practices based on data compiled across multiple brands.”
For more on digital menuboards and their effectiveness, visit the LG Business Solutions website.