4. Create a Calming, Effective Atmosphere
Simply leaving the house during this pandemic is stressful for many, so it’s more important than ever to anticipate the needs of diners and crew members and provide a soothing atmosphere.
With his restaurants located in North Carolina, Luther knew the summer heat was a challenge in reopening for outdoor dining. At one of his locations he addressed the heat factor by installing a shade on the rooftop deck. He also rented a tent to keep guests sitting in the parking lot out of the sun. And because employees were also spending more time outdoors, he provided them with cooling vests to keep them comfortable too.
“Think through the customer journey to understand where you can offer messages of safety and assurance and where you can offer moments of joy, discovery, and relaxation,” Cox says. “For example, consider how digital signage can be used to reassure diners that they’re in a healthy, clean environment. And it’s amazing how much something as seemingly simple as music can lift diners’ and employees’ spirits.”
No matter what challenges restaurants are facing, one thing is certain: Focusing on the human experience can help brands stand out from the competition and forge genuine connections with customers.
Cox says, “Taking a step away from the distractions and getting back to what makes your brand great can help your restaurant become the first destination customers want to go to when they are looking for options to get out of the house.”
To learn more about how restaurants can create a better customer experience during the pandemic, visit the Mood Media website.
By Peggy Carouthers