The Mobile Kitchen—Innovation Leads to the Birth of a New Food Service Platform

    A portable structure that boosts franchise growth.
    Sponsored Content | July 14, 2020
    Creations Global Retail
    Creations Global Retail

    The design team at Creations Global Retail posed themselves a question: How can we lower the cost of opening and operating a new quick-serve restaurant? Equally important was the task to determine the critical features for a next-generation foodservice platform. Those features would be the ones that maximize ROI for the owner.

    Enter the Mobile Kitchen. Think of this platform as a truly building block. One that can be installed as a single unit or joined together in multiples to create a much larger restaurant space. It is easily equipped and, when necessary, re-equipped with appliances to support any quick-service restaurant. The Mobile Kitchen is easily branded and can be installed and operational in one to two days.

    According to Jac Crawford, CEO of Creations Global Retail, “The Mobile Kitchen is not a food truck, and it’s not a container. It’s a hybrid structure conceived as the best possible solution to a variety of divergent constraints. The Mobile Kitchen is a highly agile and adaptable platform that meets the needs of restaurateurs as those needs evolve.”

    The genius behind the Mobile Kitchen begins with a stainless-steel structure that is light and rigid enough to allow a completed kitchen to be moved with a forklift or a light utility vehicle. A single mobile kitchen will easily fit on a flatbed trailer. These core features imbue the Mobile Kitchen with its name.

    The structure’s genius continues on with built-in plumbing and electrical quick connects and integral power panels. Components are selected in accordance with the operator’s needs. Mobile Kitchens serving as wine bars or coffee shops will have modest power requirements. Conversely, a kitchen that serves fried and grilled food will require increased electrical capacity.

    The team at Creations designed the Mobile Kitchen to accept decorative cladding, which is available in a wide variety of finishes. These provide the operator the means to achieve virtually any branding motif, such as a fifties diner, a railroad car, a European coffee house, or any franchise’s color palette. For operators who anticipate rotating menus and associated branding, the exterior of the Mobile Kitchen will accept a vinyl wrap. This expedient approach is very economical.

    A Mobile Kitchen owner whose lease is maturing has options otherwise not available to other restaurateurs. When a lease will not be renewed, the owner simply picks up and relocates. This process requires only that the connections to infrastructure be broken and appliances, contents, and decorative cladding are secured for transport. The units are then loaded onto suitable transport vehicles for relocation.

    A single Mobile Kitchen provides enough space for operators to support high-demand throughput in peak traffic locations. Last year, the operator of a Mobile Kitchen operating in the Columbus, OH, market reported gross sales in excess of $50,000 during the first month of business. A double Mobile Kitchen will handily support peak traffic for a major quick-service brand, such as Auntie Anne’s.

    With the base cost of a single Mobile Kitchen below $100,000, its ease of operation, and the capacity for retro-fit and relocation, the Mobile Kitchen from Creations Global Retail promises to be an essential platform for business growth in the all-important quick-service business sector.

    To learn more about the Mobile Kitchen, visit www.mobile-kitchens.com.