With 14 locations, including a food truck, currently open and 17 more agreements signed, Wing It On! is a real contender to achieve that goal—in 2022, Wingstop was the only wing concept that appeared in the QSR Top 50. Majewski says Craveworthy’s current projections show Wing It On! checking in at 200 units within the next five years, with “100 or more in the pipeline at all times.”
“And that’s a scaled down version of our projections,” Majewski says. “That’s the sure-thing bet of locations we’ll have open by 2028. I think the sky’s the limit with this brand, because the product is there and now we’ve got the infrastructure built up around it.”
One of the key upsides of Wing It On!’s model is the fact that it requires minimal up-front investment—estimated between $210,500 and $440,000 per store—and very little square footage. It’s a brand that a franchisee can really run with, too: Craveworthy Brands charges a $30,000 franchise fee for a single unit, $22,500 for a second unit, and just $14,500 for each additional unit.
“This is a brand that scales everywhere,” Majewski says. “We are aiming to grow all throughout the northeast, up and down the eastern seaboard, and even into the midwest, in places like the Dallas-Fort Worth area, and we’ll soon be opening up corporate stores in Chicago. But we’re really open to a lot of different places right now.”
Learn more at franchise.wingiton.com.
By Charlie Pogacar