World-class leadership team invites operators to franchise with renowned chef.
Bobby’s Burgers by Bobby Flay
Net Worth:
$1 million, $500,000 liquid
Total Investment:
$500,000–$2.8 million

If you ask Bobby Flay what meal he craves the most, the answer might be surpising—it’s a burger. Inspired by Flay’s love of Americana and the many places in the U.S. he has enjoyed living in and traveling to, Bobby’s Burgers by Bobby Flay is the exclusive concept that the world-renowned chef is franchising. Uniquely crafted by Flay himself, the new fast-casual burger concept offers guests the ultimate burger experience. 

Capturing an array of bold flavors, the Flayvorful menu features seven mouthwatering burgers, including the signature Crunchburger®, spoon-bending milkshakes, and tasty sides. Each craveable menu item is served in a quick and convenient restaurant model. 

Customers and franchisees are top of mind with the thoughtful restaurant design, as the model eliminates common pain points for operators. The flexible footprint and efficient kitchen layout cut back on build-out cost and staffing issues. Additionally, the simplicity and low-prep time for menu items allow operations to remain streamlined and efficient in serving high-quality food in minutes. 

In spring 2022, the burger brand announced its world-wide franchise initiative, backed by its franchising company, Intelligration Capital BB, LLC. With five open locations and several in the development pipeline, the world-class executive team led by Michael McGill, president of Intelligration Capital BB, is propelling the growth of Bobby’s Burgers through 2023 and beyond. 

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“The opportunity to work with a world-renowned chef and entrepreneur like Bobby Flay is once-in-a-lifetime,” McGill says. “We’ve brought together a highly respected team that is dedicated to the vision of excellence for this franchise system. Now is the chance for experienced operators to Franchise With Flay, and bring our better burger experience to new markets both domestically and internationally. We’ve created a solid foundation to scale Bobby’s Burgers, and the entire team is looking forward to making the unforgettable Bobby Flay dining experience accessible to communities worldwide.” 

McGill joins Bobby’s Burgers with an impressive background, including more than 30 years in senior-level, global, multi-cultural leadership positions within the restaurant and retail industries.

Additionally, the team is backed by a dream team board of directors, made up of best-in-class executives from the restaurant and franchise industries, respected investors, and experienced advisors, to guide and support the expansion. Dan Beem serves as chairman of the board, bringing 30 years of experience in the hospitality industry to the table and has a track record of success in expanding multiple concepts internationally. Notable board members also include Jeff Vinik, Bill Allen, Bill Pellicano, and principals from Arlington Capital. 

Executing the first license deal in October of 2022, the franchise team is preparing for the Phoenix Sky Harbor International Airport restaurant opening in early 2023 and several new markets to follow. With plenty of opportunity for growth, the team is seeking experienced multi-unit operators that share a passion for growing Bobby’s Burgers by Bobby Flay in key market

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