The Ultimate Burger Experience is heating up 2023 after a multitude of milestones to expand its Flay-vorful footprint. With a chef developed, innovative menu, efficient layouts, and established proof of concept, Bobby’s Burgers by Bobby Flay is where craveability and approachability intersect, and restaurant operators are ready to add a taste to their portfolio.
Bobby’s Burgers recently announced two monumental multi-unit deals, which will deliver exceptional dining to burger lovers in the greater Chicago area and throughout the state of Colorado. Each new market will introduce guests to a chef-driven concept that creates a unique Bobby Flay dining experience for all. Bobby’s Burgers leverages a flexible restaurant design to fit multiple real estate options in any neighborhood. Build-out options include inline, endcap, and free-standing with drive thru.
Nontraditional growth is also at the forefront, with the highly anticipated opening at the Phoenix Sky Harbor International Airport in August of 2023 marking the seventh location. Through its Caesars Entertainment partnership, guests can enjoy Bobby’s Burgers by Bobby Flay dining throughout Las Vegas, Atlantic City, and the new location at Harrah’s New Orleans that opened in early 2023. Among the highly-populated locations, Yankee Stadium is another venue where fans can enjoy craveable menu items while catching a baseball game.
NET WORTH: $1 million
LIQUID: $500,000
TOTAL INVESTMENT: $500,000–$2.8 million
“As we continue growing our footprint, we look forward to building out our nontraditional footprint in airports, casinos, military bases, as well as traditional neighborhood restaurants so that Bobby’s Burgers will be wherever our guests are seeking a unique dining experience,” says Michael McGill, president of Intelligration Captial. “At the end of the day, what makes our concept stand out against competitors is the hand-crafted menu that was conceptualized and executed by world-class chef Bobby Flay. Guests will have the chance to enjoy exceptional, high-quality dining, but in a fast-casual format.”
Inspired by Flay’s love of Americana and his travels throughout the U.S., the Ultimate Burger Experience infuses a unique flavor profile in every bite. With every menu item handcrafted by Bobby Flay, each elevated burger, breakfast favorite, tasty side, and spoon-bending milkshake offers culinary creativity using only the highest-quality ingredients. Designed for restaurant operators by restaurant operators, the concept cuts no corners with its operational efficiency. From flexible footprints to streamlined operations, guests enjoy a fresh, quality experience every time with a model that franchisees can replicate at any scale.
Bobby’s Burgers by Bobby Flay is on the brink of a nationwide culinary expansion, marked by imminent new openings and brand enhancements. With an unwavering dedication to culinary excellence and an unmatched dining experience, the unique concept is redefining the burger segment, one bite at a time.
Visit bobbysburgers.com/franchising to learn more about franchising with Bobby’s Burgers by Bobby Flay.
