In the competitive quick-service landscape, Bojangles stands out as a premier investment opportunity for entrepreneurs and multi-unit franchise owners seeking to expand their portfolios. With a strong legacy of delivering Southern hospitality and craveable menu offerings, Bojangles offers a unique blend of tradition and innovation that makes it a compelling choice for franchise investors.
One of the key factors that set Bojangles apart is its impressive AUV of $3.2 million*, which underscores the strong financial performance of its franchise locations. This is a testament to the brand’s growing brand affinity and the effectiveness of its business model. For franchisees, this translates to a lucrative return on investment and the potential for substantial revenue growth.
While Bojangles continues to be a household name in the Southeast, the brand is making strategic moves to expand its footprint across the U.S. An impressive 30-unit deal in Los Angeles recently marked Bojangles’ ambitious entry into the West Coast, a new market for the brand. This expansion is just the beginning, with additional expansion in the pipeline for other Western states, including Arizona and Texas.
Innovation is at the heart of Bojangles’ strategy to capture consumers in new markets. The brand has introduced an optimized menu that caters to a broad audience while maintaining the signature flavors that fans love. This menu includes hand-breaded chicken tenders, chicken sandwiches, and indulgent shakes, all designed to attract a diverse demographic and increase customer frequency.
In addition to menu innovation, Bojangles has streamlined its operations to enhance the guest experience and simplify franchise management. The result is a smoother, more efficient operation that allows franchise owners to focus on delivering exceptional service and growing their business.
For entrepreneurs and multi-unit operators, investing in a Bojangles franchise provides several compelling benefits including a proven business model, multiple revenue streams, comprehensive support, and an opportunity for expansion in U.S. territories. As Bojangles continues to expand its footprint and its menu, now is the time for entrepreneurs and multi-unit operators to invest in this iconic brand. With a proven business model and significant growth opportunities paired with a drive for creativity and innovation, Bojangles is positioned for continued success in the quick-service industry.
To learn more, visit bojanglesfranchising.com.
Data Points:
- Average unit volume: $3.23 million
- Breakfast sales: 34 percent of sales
- Systemwide sales: $1.78 billion
- Total locations: more than 813 locations
