In a world where unhealthy choices seem endless, CRISP & GREEN is on a mission to challenge the status quo for a better future. Founded just six years ago by fitness and wellness entrepreneur Steele Smiley, CRISP & GREEN is rooted in helping people live a better life through more positive choices.
“I created CRISP & GREEN because healthy, scratch-made and convenient food can be the greatest mover in someone’s wellness journey,” says Smiley, who now serves as Crisp & Green’s founder and executive chairman. “I’m looking for like-minded individuals to help spread this mission throughout the country.”
Today, the brand has become the fastest growing healthy fast-casual franchise in the country with over 200 locations open or in development—and it’s not stopping there.
“Now more than ever, people are seeking options that benefit their health, and finding convenient options that are also nutritious and craveable can be a challenge,” Smiley says. “Our in-house culinary team has created an innovative and made-from-scratch menu featuring chef-crafted salads, grain bowls, smoothies, and acai bowls. These are quickly becoming an everyday favorite for tens of thousands of guests in over 14 states and counting.”
5 YEAR GROWTH RATE: 100%
AVG. EBITDA**: $253,507
FIRST TO MARKET OPPORTUNITIES: Available
SUPPORT OFFERED: Real estate, buildout, marketing, and operations
In addition to serving sustainable, affordable, and deliciously uncompromising food, CRISP & GREEN provides healthy living beyond the kitchen through its unique “Live Crisp” wellness events. By partnering locally with the best-in-class fitness experts, CRISP & GREEN hosts complimentary fitness events on a frequent basis, fostering a priceless connection with each community.
Executing on Smiley’s vision for a healthier world means having the top talent to do so. Led by CEO Kelly C. Baltes, a restaurant industry veteran with almost 30 years of leadership experience in both founder-led and private-equity brands, CRISP & GREEN has assembled a world-class team of restaurant and franchise experts. From real estate and buildout to marketing and operations, this sophisticated team is dedicated to delivering superior results through supporting the company’s franchise partners both in their open locations and units under development.
On a quest to continue its track record of doubling in size year-over-year, the franchise team is preparing for its busiest quarter yet, opening up in both small towns and major metropolitan cities throughout the U.S. With plenty of additional opportunities for growth including existing and first-to-market options, CRISP & GREEN is seeking experienced multi-unit operators to join this revolutionary movement that’s changing communities for the better.
To learn more, visit crispandgreen.com/franchise
