Sponsored by Currito
Younger generations are looking for increasingly diverse offerings for their meals. Gen Z and millennials rank highest in spending for eating out but simultaneously are the generation most likely to look for healthier options while dining out. Fifty-three percent of millennials eat out at least once a week, according to a study from Morgan Stanley Research. More than half of consumers report wanting healthy options for entrees, and 64 percent of consumers want to see salads even if they opt for a more indulgent treat, according to Datassential. The key for operators to continue thriving in an increasingly competitive market may be to look for concepts that lean into younger generations’ spending and dietary preferences.
Finding an ideal brand to partner with is a tall order, but one that is growing more necessary for many multi-brand operators with limited white space for their traditional concepts. Currito, an up-and-coming fast-casual brand, is catering to operators’ need to diversify and satiate younger consumers’ desire for healthier, convenient options. “Being a fast-casual concept that focuses on healthy choices was one of many drivers that resulted in our franchise partners’ record results in 2023,” says Scotty Geiger, VP of Franchise Development for Currito.
With consistent growth in underrepresented markets and the healthy, fast-casual sector, current franchise partners are clamoring to open more units. “Multiple Currito franchise operators are asking to open more locations,” Geiger says. “Many franchise partners are so happy, they invite connections to apply for franchise partnerships. Because of these positive experiences, franchise unit growth is occurring very organically.”
Another key reason franchise partners are drawn to Currito is the strong support offered by the team throughout the partnership, along with the company’s dedication to financial transparency. “We have a $30 thousand franchise fee with a reduced fee of only $25 thousand for units 2–10 and a six percent royalty,” Geiger says. “We have 23 units open now and expect to double our units signed in the next 18 months. We are being very strategic about our growth plan by growing outward so we can support our restaurant owners.”
These benefits come from the top, in large part, because the owners are both restaurant operators themselves and are invested in supporting current and prospective franchise partners in the ways they know matter. With 23 units currently operating, future franchise partners can expect a hands-on approach, as the owners are experienced, generational restaurant owners themselves.
For experienced operators who have franchised with other brands and are looking for white space, Currito provides a fresh opportunity ready to be brought to new locations across the U.S. “The biggest reason to choose Currito is the growth opportunity with a proven brand that has been around since 2005,” Geiger says. “We have spent the last five years streamlining our operations and optimizing restaurant-level profitability. Currito is now ready to explode with our franchise partners leading the path to success. We have available territories that operators won’t find with other saturated concepts.”
For more information on partnering with Currito visit currito.com/franchise.
