With more than 500 global locations, Pepper Lunch expands into the U.S.

For nearly three decades, Pepper Lunch has been making waves in the global dining scene, with an impressive portfolio of over 500 locations worldwide. Renowned for transforming the teppanyaki dining experience, Pepper Lunch is now set to revolutionize the fast-casual sector in the U.S. With proof-of-concept stores established in three states since 2018, the brand is now primed for rapid expansion, extending franchise opportunities to ambitious, multi-unit operators nationwide.

Pepper Lunch’s immersive DIY teppanyaki concept appeals across generational lines, striking a particular chord with millennial and Gen Z consumers who crave authentic, engaging dining experiences. Each Pepper Lunch visit offers guests the opportunity to tailor their meals using premium ingredients and tantalizing sauces on sizzling hot plates, crafting a dining adventure that keeps them coming back for more.

The brand’s impressive average gross sales, peaking at $2,883,192*, reflect the captivating appeal of Pepper Lunch’s flavorful offerings. The lean operations model and lower labor requirements present franchisees with exceptional revenue potential. The absence of need for skilled labor or cooks simplifies training, enabling franchisees to focus on efficient business operation.

Pepper Lunch

STORES: 508 total, 126 corporate 

LOCATIONS: In 15 countries


AUV: $1.5M*


With Asian cuisine experiencing growing popularity among U.S. consumers, Pepper Lunch is poised to become a highly sought-after dining destination in every new market it enters. The strong brand recognition, worldwide presence, and loyal customer base provide a robust foundation for franchisees to succeed. Committed to quality ingredients and a truly interactive guest experience, Pepper Lunch equips franchisees to bring a distinct and in-demand dining concept to untapped U.S. markets.

Becoming a Pepper Lunch franchisee means aligning with a globally recognized brand boasting a proven business model. The company champions a collaborative partnership environment, fostering franchisee success. With a strategic focus on U.S. expansion, Pepper Lunch offers an irresistible opportunity for franchisees to partake in the brand’s global success and to write their own sizzling success story in the fast-casual dining world. We warmly invite talented, multi-unit operators to explore this dynamic dining concept and tap into the thriving experiential dining market.

To learn more, visit pepperlunchrestaurants.com.


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