Award-winning Italian brand provides a unique offering in the $47 billion pizza segment.
Mici Italian
AUV: $1,274,353
Initial Investment: $244,205–$586,605
Loyalty Program Participation: 65%
Years of Success: 18

Starting in 2004, the Miceli family wanted to make the pizza experience better, so they created Mici Italian. As a family rooted in Italian food traditions, they saw a need for great tasting pizza and pasta that could fit into the busy American lifestyle.

Creating a concept that is convenient, yet features artisan offerings, didn’t happen overnight. Over 18 years, Mici has perfected the menu, simplified kitchen operations, created a takeout and delivery experience that is as good as dine-in, delivered exceptional store-level economics, and built a high-level support team.

From this foundation, Mici launched its national expansion, building a pipeline of over 60 corporate and franchise restaurants. Most recently, the brand has expanded with multi-unit franchisees into new territory including Phoenix, Dallas, and Detroit.

Mici’s menu includes artisan, all-natural pizzas and classic pastas, using authentic ingredients and toppings. Pizzas are available in 10-in. and 16-in. sizes with calzone, make-your-own, and gluten-free crust options available. The menu is rounded out by an array of fresh salads and Dolce—Mici offers handcrafted Gelato plus authentic Italian Cannoli from the famed La Rosa’s Pastry Shop in New Jersey— and a selection of Italian wine and beer.

In addition to creating a brand that customers love, Mici focused just as much energy on being a brand that franchise operators can run with ease. Pizza is a high-margin segment but can be difficult. To improve ease of operations, Mici founder Jeff Miceli developed a patented process which helps reduce the skill needed to create hand tossed pizza. Coupled with systematic preparation and efficiency, Mici drives high volumes with low overhead, which helps the brand thrive in a challenging labor environment.

These focus areas have not gone unnoticed. Over the years, Mici has racked up significant awards, including being named to Fast Casual magazine’s 2022 Top Movers and Shakers; QSR magazine’s 40/40 List for 2022: America’s Hottest Startup Fast Casuals; one of “11 Restaurant Brands on the Cusp of Greatness,” by QSR magazine; “8 Italian Fast Casual Concepts Stirring the Pot,” by Nation’s Restaurant News; and in Denver, Mici has been awarded 5280 Magazine’s Readers’ Choice “Best Italian, Best Pizza, Best Meatball and Best Kid-Friendly Restaurant” for the past 10 years.

Mici is eagerly looking to develop nation-wide with multi-unit franchisees who will take an active role in the business. Experience and a dedication to operational excellence is vital, but culture fit is just as important. Italian food requires an authentic spirit of hospitality and enthusiasm for food, and Mici takes pride in those qualities and looks for partners that embody them as well. 

For more information on franchise with Mici, visit

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