Iconic West Coast brand enhances operations with innovative tech-stack, driving sales and expansion.
Pizza Factory
AUV of top 50 percent of restaurants:
$825,000–$2.13 million
Net worth:
Overall investment:

For more than 30 years, Pizza Factory has stayed true to its roots. Hardworking owners and staff, family-friendly dining and a high-quality product that reminds us all of our favorite hometown pizzeria. 

Today, the brand is thriving greater than ever before, serving as a community staple in over 100 hometowns across seven states. In 2022 alone, 25 restaurants hit a milestone of $1 million in sales, demonstrating the proof of concept and adoring customer base. 

Rather than targeting over-saturated major metropolitans, the brand found its bread and butter specializing in small town markets—primarily on the West Coast, where the operators become a fabric of the community and establish relationships with local schools and sports teams.

Since stepping in as Pizza Factory CEO in 2012, Mary Jane Riva has been influential in modernizing this legacy brand with an innovative tech-stack to lead the next generation of franchisees. While carrying on the brand’s community-centric values was of utmost importance, the brand invested heavily in technology and operations. In recent years, the franchisor added a smaller carry-out-only Pizza Factory Express model, enhanced online ordering with a state-of-the-art loyalty app, and added innovative vendor partners to remain competitive in the $54 billion pizza marketplace.

“We want to remain on the cutting edge in the pizza category and have provided our franchise operators the resources to build relationships with their customers whether it’s dine-in, takeout, or delivery,” Riva says. Since its inception, the Pizza Factory loyalty app has generated nearly $20 million in loyalty sales. 

Pizza Factory’s incredible expansion is credited to the corporate team’s dedication to continuously innovating from a tech, operations, and menu standpoint. Following a recent partnership with PepsiCo, the brand released a Cheetos Flamin’ Hot Chicken Pizza, which debuted in all restaurants for a limited time.

Rounding out a banner 2022, the brand signed 20 franchise agreements with experienced operators in markets across the country, including Levon, Texas; Southern and Central, California; Redmond and Woodland, Washington; and Mesa, Arizona. These double-digit agreements surpass the brand’s 12 franchise agreements from 2021, marking a new wave of growth for the award-winning pizzeria. 

From multiple fast-casual prototypes to a new Express quick-service model, Pizza Factory maintains its reputation for family-friendly dining and high-quality products. With aggressive development efforts underway, Pizza Factory is actively growing and seeking operators to develop nationwide and is offering new development incentive programs.

For more on franchising with Pizza Factory, visit pizzafactoryfranchises.com.

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