The drive thru has long been the lifeblood of the quick-service industry, but the pandemic helped refocus the attention of consumers and operators alike on the importance of an efficient drive-thru operation. Anything that helps speed up transactions, increase order accuracy, and help brands create a better experience for their customers has mutual benefit to quick-service brands and their loyal followers.
Xenial (pronounced zee-nee-ul) is a single technology platform that offers “end-to-end, enterprise-ready restaurant solutions, customer engagement tools, and global reach,” says Tracy Gallimore, vice president of sales with Xenial.
“While others have been talking about the ‘drive-thru of the future,’ we’ve been building it,” Gallimore says. “Xenial Next-Gen Drive-Thru gives restaurants full visibility into their growing drive-thru channel, along with an integrated set of tools to drive sales. It’s all powered by our patent-pending Next-Gen Drive-Thru Controller, which can give brands a return on investment in as little as nine months.”
According to Gallimore, here’s how Xenial’s Next-Gen Drive-Thru Controller can help restaurants increase velocity and sales within a drive thru.
The system helps capture speed of service metrics in any facet of an operation’s drive thru with a timer system that is powered by cameras and artificial intelligence (ai). Xenial’s clients reduce drive-thru times by about 12 seconds or more when leveraging the company’s technology.
“While others have been talking about the ‘drive-thru of the future,’ we’ve been building it.”
Additionally, brands can manage rising labor costs and address labor shortages with the system’s voice assistant (“bot”)-driven ordering and self-service kiosks, helping replace manual labor once done by employees.
Restaurants enjoy an increase in average check size using AI-driven automated upselling, along with bright, engaging displays that help connect the brand to its consumers. Xenial’s clients report a 2.5 percent boost in overall sales and 2 percent increase in both LTO and combo-meal upsells.
The payment process can be simplified and sped up by using QR codes that help drive the customer to an online payment platform.
Xenial’s Next-Gen Drive-Thru Controller helps unite an ecosystem of products under its platform, including AI-enabled voice ordering, a recommendation engine, and camera-based timer, along with ports for drive-thru hardware, such as base station, mic, speaker, and OCU.
“With over 30 years of experience, Xenial has a direct presence in 62 countries, serving 51,000 locations and another 110,000 cloud merchants, including 20 of the top 50 quick-service brands in the U.S.,” Gallimore says. “Our namesake comes from the Greek word for hospitality and that’s a reference to our obsession to power your enterprise’s hospitality success. We would love to connect with your brand and help introduce our solution for the future of the drive thru.”