Sponsored by Paytronix.

It’s no secret millennial and Gen Z diners are changing the restaurant landscape. As these digitally native generations grow and take on bigger portions of the U.S. restaurant market share, they bring new expectations with them. This means restaurants are having to adjust their tech stacks to cater to these hyper-connected diners.

To do this, some of the biggest quick-service brands are making large investments in high-tech restaurant solutions. McDonald’s was already among the ranks of these technology-forward brands with its recent focus on kiosk ordering, curbside pickup, mobile order and pay, and more. However, the brand’s recent its acquisition of Dynamic Yield, which helps companies create more personalized digital experiences and promotions for customers, was further another big commitment the burger giant made to its future in technology.

For more insights into how McDonald’s has invested in its future by acquiring Dynamic Yield and how other brands can prepare for this high-tech restaurant revolution, watch our webinar with Paytronix here.

This recent move is one of many the brand has made as part of it’s Experience of the Future redesign. In 2018, the brand announced it was investing a cumulative $6 billion to modernize most of its U.S. stores by 2020. After spending $1.5 billion on upgrades to 4,500 stores, McDonald’s has slowed its pace amid some pushback from franchisees, but redoubled it’s commitment to this new technology focus by seeking an additional $1 billion of capital to help complete 2,000 more renovations.

Despite the slowdown, there is no question McDonald’s sees technology as the future of the brand, and they are not alone. Other examples include Chipotle’s tech-enabled make-lines and digital pick up shelves, Taco Bell’s recent push into kiosk and delivery or Burger King’s app incentives. There is no question restaurants across the industry will feel the ripples of these advancements.

But what can other brands learn from this investment and McDonald’s commitment to the “Experience of the Future,” and what does it look like in practice? And what about brands that have the same buying power and can’t acquire a technology provider like Dynamic Yield?

Find out the answers to these questions and more in our webinar with Jessica Shelcusky, a content marketing specialist at Paytronix. Download it here.

By Peggy Carouthers


Sponsored Content