To celebrate five years in business last September, Fresh Kitchen launched a $5 Snack Bowl at its eight locations in Florida for the month. For the offer, guests chose one base, like brown rice or spinach salad; one protein or veggie; two add-ons, like feta cheese and kale pesto tomatoes; and a sauce, like creamy white ginger or coconut sriracha.

“Our intention here was to provide an opportunity for new guests to be able to try a variety of items for a lower-than-usual cost,” president Steven Lanza says. The limited-time offering was also part of the brand’s larger initiative to refresh the menu on a regular basis (about five times a year) to ensure peak quality of fresh ingredients and evolve with food trends. Other snacks of note include grab-and-go items like the popular Paleo Chocolate Chip Cookies, which are gluten-free, dairy-free, and free of added, processed sugar. For eats in between meals, Lanza says, what guests really want is customizable sizes, like the brand’s four- and six-component bowls on the regular menu. “What’s defined as a ‘snack’ depends on a person’s eating habits and dietary preferences,” he says. “It’s important to offer different sizes. This allows the guest to be in control.”

Menu Innovations, Story