Not-so-Full Service
Our idea for the Denny’s Fresh Express came about a couple of years ago with a need to innovate the brand and to create a new concept for Denny’s that was built around portability. The Fresh Express is not only breakfast: It’s our whole line of burgers. It’s basically a grill right in front of the guest, so they can go up to a counter much like you do in a quick-serve venue.
A Cultural Difference
Well-prepared food by itself has never been enough to propel a fast food name to stardom. Today more than ever, a recognized personality and set of beliefs and customs is essential to set successful quick serves apart from the competition, according to industry experts and top management. “Culture is being able to stop anyone who […]
Operators Know Best
Phil Friedman, chairman and CEO of McAlister’s Deli, is a firm believer in independent research of a company’s franchisees. Getting an independent read on the health of his franchise system has led to important changes in key operational areas, such as marketing and distribution. “It gives us tangible communication and it builds the relationship,” says […]
The Key Is In Compliance
Consumers went through the recession cooking more often at home and searching for the best deals when dining out, while restaurant owners looked for creative ways to drive business and reduce costs. Staffing cuts, coupon offers, menu changes, adjusted store hours—you name it. The quick-service industry tried it all. But wise restaurant owners weren’t stuck […]
Marketing Health Conscious
Quick-service operators have a tough task promoting themselves in a market where consumers are increasingly concerned with keeping to a balanced diet. This year began with new healthy eating–based marketing campaigns—a renewed interest in a trend that had taken a backseat to promoting price and value for a while. While healthy eating is far from […]
Keep It Clean
Cleanliness, so the expression goes, is next to godliness, and while no expert would elevate the need for a tidy restaurant to the realm of spiritual enlightenment, many are passionate about one point: Now is not the time to slack on the suds. According to a recent retail consumer study performed by M/A/R/C Research and […]