Taco Bell continues to engage fans outside of the restaurant. From weddings at the Las Vegas flagship Cantina store to a fashion line at Forever 21, as well as hiring parties and Taco Bell party packs, the chain’s marketing continues to push the boundaries. This time, Taco Bell is bringing an immersive vacation experience to fans at The Bell: A Taco Bell Hotel and Resort in Palm Springs, California.

Taco Bell Poolside

The new hotel will open its doors on August 9. Taco Bell fans will be fueled by tacos at a destination inspired by tacos, the company said, and feature everything from “Bell” hops to fire sauce sauce packet floaties.

Everyday details, like poolside cocktails and breakfast in bed, will feature a Taco Bell twist. The chain has also developed new menu items only available during a stay at the hotel.

Taco Bell Hotel Check In

“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colorful, flavorful and filled with more than what our fans might expect,” Taco Bell’s chief global brand officer Marisa Thalberg said in a statement. “Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”

Guests staying at The Bell will also have access to exclusive apparel only available at The Bell’s gift shop. To complete the Taco Bell look, an on-site salon will glam guests up with Taco Bell-inspired nail art.

Taco Bell Pool Floaty

Inspired by the chain’s roots in Southern California, the company chose iconic Palm Springs as the resort destination. Guests who want to score a room at the “tacoasis” will have to wait until June when reservations open up for The Bell.

Marketing & Promotions, Story, Taco Bell