Jeff Douglas, SVP and chief information officer at Potbelly Sandwich Works, spent some time with QSR editorial director Danny Klein at this year’s Olo Beyond4 event to chat how the brand is leveraging tech to better understand consumers and run the restaurant of the future. We spoke about everything from AI picking brackets to understanding where the true frontier will be when it comes to data, personalization, and more in the sector.
Watch the full video below.