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How to Age Gracefully
The pros and cons of getting old as a brand.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Holding It Together
Packaging innovation in nontraditional venues drives change across the industry.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
All the World’s Your Stage
An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Africa: The Final Frontier?
With many international markets growing increasingly saturated with U.S. quick-serve brands, Africa could become the next growth target.
David Novak’s Global Vision
How the CEO and chairman of Yum! Brands is still dedicated to growing the world’s leading restaurant brand.
FROM THE FLOOR: Sustainability is the Norm
It wasn’t all that long ago that only a small number of restaurant owners and chefs considered sustainability an essential aspect of their businesses.
KFC Named Most Trusted Quick Service in India
KFC has been named the Most Trusted Quick-Service Restaurant Brand in India, ahead of all other Indian and global quick-service restaurant brands, by ...
New KFC Ad Campaign Geared Toward Kids
KFC has launched a new broadcast initiative showing how KFC’s chicken nuggets are the nuggets kids didn’t know they were missing, until they tried the...
KFC Rolls Out New Promo Directed at Hispanics
KFC launched a new Hispanic broadcast initiative geared toward bringing the slow and savory back into lunch with KFC’s $5 Fill Ups.
KFC Looks to Fight Hunger with #FillUpForGood Campaign
The holidays are a time to be grateful and to give back, and that's what KFC plans to do with the launch of its #FillUpForGood campaign.
KFC Costa Rica Team Wins YUM!'s Regional Challenge
Yum! Re-Teams with Aguilera for World Hunger Efforts
Colonel Surprises Kentuckians for KFC's $5 Fill-Up Launch
Paying homage toKFC’s humble beginnings in Corbin, Kentucky—where fried chicken pioneer Colonel Sanders first cooked for hungry travelers at his servi...
KFC’s Canadian Fast Casual Opens 2nd Unit, Adds Beer
KFC Canada is keeping things Fresh with the announcement that its new urban fast-casual concept, first piloted in December 2013 as KFC Select, is expa...
KFC Turns to Moms for Survey on Family Mealtime
KFC turned to moms for an online survey on consumer preference for family meals conducted with the help of Wakefield Research.
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Cold Stone Sweetens the Season
Tropical Smoothie Supports Camp Sunshine During Holidays
Consolidated Chemical Works Donates Cleaning Products
Costa Vida Unveils Its First Mobile App
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Mediterranean Concept Nish Nush Opens Second Unit
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CREAM Celebrates the Season with Holiday Flavors
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