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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
McDonald's Turnaround to Include Refranchising, No REIT
During McDonald’s investor meeting Tuesday, president and CEO Steve Easterbrook and members of senior management provided an update on the company's t...
McDonald's Donates $75,000 to Help Carolina Flood Victims
McDonald’s Corporation announced it will donate $75,000 to the American Red Cross for disaster relief efforts related to recent flooding in the Caroli...
McDonald's Sees 1st Quarterly Sales Increase in 2 Years
McDonald's Corporation announced results for the third quarter ended September 30, 2015.
McDonald's Appoints New SVP of Media and Communications
McDonald's Corporation announced that Jano Cabrera, 41, will join the company as corporate senior vice president of U.S.
Report: Most Major Brands Fall Short on Antibiotic Policies
Last week, a group of consumer, health, and environmental groups released an antibiotic policy scorecard grading 25 of the largest limited-service bra...
McDonald's Honors Peace Day, Raises Awareness for Refugees
Last month, Burger King proposed a collaboration burger with rival McDonald’s to honor International Peace Day on September 21.
McDonald's Pledges to Switch to All Cage-Free Eggs
Fresh off the news that it would begin serving breakfast all day long starting October 6, McDonald’s announced today that it will transition over the ...
McDonald's All-Day Breakfast to Launch October 6
After years of speculation, McDonald’s is finally ditching its breakfast hours and rolling out all-day breakfast.
NLRB Eases Unionization, Redefines Joint Employment
The National Labor Relations Board has finally come to a decision on the definition of the employee-employer relationship—making it easier for fast fo...
The McWhopper? Burger King Proposes Truce with McD's
In the world of business partnerships, Burger King and McDonald’s may seem like the oddest of bedfellows; the two have fiercely competed over the burg...
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La Madeleine Opens First College Location
Cold Stone Sweetens the Season
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Consolidated Chemical Works Donates Cleaning Products
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