Jump to navigation
Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
The Good, Bad About Mobile Marketing
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Sonic Supports Teachers with 'Limeades for Learning'
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the return of Limeades for Learning.
Boneless Wings Return to Sonic by Popular Demand
Back by popular demand, Sonic Drive-In announced the return of Boneless Wings with a lineup of exciting flavors for the ultimate wing experience.
Subway Shines in Mid-Year Buzz Rankings
The overall perception of quick-service restaurants has trended downward as a category with Subway still managing to maintain its brand as the top ach...
Sonic Names New VP Of National Marketing
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, today announced Sarah Beddoe as its new vice president of national marketing.
Sonic Offers LTO Game-Themed Toys with Kids' Meals
Imangi Studios, the developers behind mobile mega-hit Temple Run, and SONIC Drive-In announced the release of Temple Run–themed toys available exclusi...
Sonic Expands Into Rhode Island
Sonic Drive-In today announced two new agreements for franchise development in Rhode Island, the 45th state for the expanding brand.
Sonic Signs Endorsement Deal with NBA Superstar Durant
Sonic Drive-In announced it has reached a multi-year endorsement agreement with Kevin Durant—the 2014 NBA MVP, five-time NBA All-Star, Olympic gold me...
Two Sonic Execs Recognized with Promotions
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the promotions of Paige Bass and Anita Vanderveer.
In Time for Fall, Sonic's Limeades for Learning is Back
Today, SONIC Drive-In, the nation’s largest chain of drive-in restaurants, announced the return of its annual Limeades for Learning initiative.
Sonic's New Chicken Sandwich is Cheesy
Sonic Drive-In introduced its new Cheesy Pub Chicken Sandwich.
Subscribe to QSR
Denise Lee Yohn: QSR’s Marketing Guru
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
Slapfish Brings Eco-Seafood to Brooklyn
Carve Barbecue Debuts in Glendale, Colorado
Dickey's Works with Multiple Delivery Partners
Vulcan and ITW Name New Chain and Retail VP
Topper's Creamery Signs Multiunit Deal in Florida
Cousins Subs and Johnsonville Sausage Tap into WI Flavor
Habit Burger Spices Up Menu with Jalapeño Charburger
Dunkin' Targets College Campuses
It's an Autumn Overload—to Consumer Delight
King's Ransom: LeBron to Endorse Blaze Pizza
Ones to Watch