industry headlines

Rubio's Adds Smoky Oaxacan Shrimp to the Menu

2016-02-01 Rubio's Restaurants, the brand known for its uniquely delicious coastal cuisine and popularizing the fish taco, is adding to its selection of sustaina...

Rubio's Commits to All-Natural Chicken and Bacon

2016-01-07 Rubio’s Restaurants announced its plan to serve only all-natural chicken raised without antibiotics and all natural bacon with no nitrates or nitrites...

Eight Lime Restaurants to Convert to Rubio's Coastal Grill

2015-11-17 Rubio’s Restaurants has announced that it has entered into an agreement with Ruby Tuesday to acquire eight restaurant locations in Florida currently o...

Local ID Teams Up with Quick Serves for Localized Marketing

2015-09-14 Jersey Mike’s is homing in on the neighborhood—technically, all of the neighborhoods—that it serves.

Sea Bass Makes Its Fast-Casual Debut at Rubio's

2015-08-06 As part of its continued efforts to provide guests with flavorful seafood options, Rubio’s Restaurants has announced the addition of sea bass to its s...

Rubio's Redesign Reels In Big ROI

2014-10-09 Rubio’s Restaurants is reeling in a big catch with its suitability-focused redesign.

Rubio’s Reels in New Sustainable Shrimp Dishes

2014-08-28 Rubio’s Restaurants, the brand known for coastal cuisine and its fish taco, is continuing its culinary evolution by going tropical with the addition o...

Rubio's Ad Links Its Ocean Advocacy to Culinary Inspiration

2014-03-11 San Diego-based chain Rubio’s launched an extension to its current ad campaign, “To The Ocean,” with a centerpiece television commercial entitled “Thr...

Rubio's Reels in Lobster Taco, Burrito LTO

2013-10-24 Rubio's Restaurants, known for its fish taco, is celebrating the return of its fan favorite, Langostino Lobster Taco and Burrito, for a limited time.