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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
McDonald's Honors Peace Day, Raises Awareness for Refugees
Last month, Burger King proposed a collaboration burger with rival McDonald’s to honor International Peace Day on September 21.
No McWhopper, But 5 Brands Team for Peace Day Burger
When McDonald’s declined to accept Burger King’s offer to team up to produce a special hamburger to celebrate Peace Day—the McWhopper, as Burger King ...
BK Franchisee Announces Goal of 500 New Hires
Having recently surpassed the 200 restaurant mark and with a continued need for energetic and friendly staff, Burger King franchisee GPS Hospitality t...
The McWhopper? Burger King Proposes Truce with McD's
In the world of business partnerships, Burger King and McDonald’s may seem like the oddest of bedfellows; the two have fiercely competed over the burg...
Foodservice Packaging Gets Its Due
Ed. note: For more information and to enter the QSR/FPI Foodservice Packaging Awards, visit www2.qsrmagazine.com/packaging-awards.
Burger King Franchisee Recognized for Growth
GPS Hospitality, an Atlanta-based Burger King franchisee, has been recognized by the Atlanta chapter of the Association for Corporate Growth (ACG) as ...
RTIconnect Technology Assists Burger King Franchisee
Keith Egyed has been in the restaurant business his whole life.
GPS Hospitality Partners Purchases 36 Burger Kings
GPS Hospitality Partners announced last week the purchase of 36 Burger King restaurants located in Maryland, Pennsylvania, and New Jersey from Twoton ...
BK, Tim Hortons Parent Announces Leadership Team
Restaurant Brands International Inc. announced its new executive leadership team and Board of Directors.
Tim Hortons Shareholders Approve BK Transaction
Tim Hortons Inc. announced the company's shareholders have approved the transaction with Burger King Worldwide Inc.
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Denise Lee Yohn: QSR’s Marketing Guru
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START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
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Marc Halperin: Resident F&B Expert
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Ones to Watch