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2016: A Year in Review
As the year comes to a close, we take a look back at the biggest changes in limited service.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Raising Funds and Friends
A Moe’s franchisee offers his tips on building a loyal customer base through monthly fundraisers.
The Art of Food Photography
A look at how quick-serve operators use images to help grow their business.
Brands tackle quality perception with honest advertising.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
The Loyalty Advantage
Successful rewards programs offer quick serves an opportunity to collect consumer data.
New Kind of Community Service
New England–area McDonald’s franchisees give out free breakfast for new campaign.
All’s Fair in Summer Foodservice
Innovative foods and quirky marketing tactics help brands secure big business at fairs and festivals.
Build the Buzz
National TV spots spark consumer excitement in new markets.
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Ben Ford, Branstetter Group Launching Chicken Concept
McDonald's Next Big Change: Fresh Beef Quarter Pounders
Jack in the Box Now Offers Delivery in Over 200 Cities
Four Foods Group Purchases 48 Little Caesars Restaurants
Kitchen Fund Invests in The Hummus and Pita Co.
Zaxby’s Promoting Grilled Cobb Zalad This Spring
A Bold New Era Begins at Carl's Jr. and Hardee's
Chicken Salad Chick Opens 5th Location in Tennessee
Same-Store Sales Down 7.4 Percent at Sonic
Marco’s Pizza Names Marketing Innovator CMO