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2016: A Year in Review
As the year comes to a close, we take a look back at the biggest changes in limited service.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Raising Funds and Friends
A Moe’s franchisee offers his tips on building a loyal customer base through monthly fundraisers.
The Art of Food Photography
A look at how quick-serve operators use images to help grow their business.
Brands tackle quality perception with honest advertising.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
The Loyalty Advantage
Successful rewards programs offer quick serves an opportunity to collect consumer data.
New Kind of Community Service
New England–area McDonald’s franchisees give out free breakfast for new campaign.
All’s Fair in Summer Foodservice
Innovative foods and quirky marketing tactics help brands secure big business at fairs and festivals.
Build the Buzz
National TV spots spark consumer excitement in new markets.
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START TO FINISH: WHAT INSPIRES EXECS
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NESCAFÉ Adds a Cold-Brew Concentrate
SALIDO Adds Renowned Restaurant Clients
Arby's Adds Pizza Slider to the Menu
NRA Show Report: 3 Tips from the Chicago Cubs' Owner
Roti Modern Mediterranean is Moving Into Texas
Bruster’s Expanding in Phoenix with Five New Stores
Long John Silver's New LTO is Southern Inspired
Dairy Queen Bringing Back the 90s with Classic Menu Items
Papa John's Kicks Off Summer with Two New Items
Jack in the Box Unveils Signature Beverage