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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Talk of the Town
Brands localize their social media presence to foster a more authentic consumer interaction.
A Twist on Mobile
Digital campaign nets impressive results for Auntie Anne’s.
The Quest for Viral
Restaurant brands search for the perfect recipe to create buzzworthy videos.
A Six-Second Connection
Brands turn to Vine as the next big social tool.
All the World’s Your Stage
An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Be Seen, Not Just Heard
In image-based social networks like Pinterest and Instagram, restaurants now have their ideal social networks.
500 Million Reasons to Launch Online Ordering
A growing number of quick serves are using the power and influence of social media to revolutionize online ordering.
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START TO FINISH: WHAT INSPIRES EXECS
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Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
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