The upscale fast casual only did 12 percent of its sales via off-premises prior to the pandemic. But the last year has forced it to reconsider its approach for the long-term.
Brands who listen will see the impact on their bottom line.
After making its public market debut Wednesday, the online ordering company takes stock of its future—and the future of restaurants—in the wake of COVID-19.
The burger chain is hoping to change the digital game.
Brands will have to evolve as customer demands change.