Webinars

 

Archived Programs

 

Convenience Over Culture: Why Starbucks is Leading a Restaurant Revolution

The biggest trend we've noticed among restaurant consumers is the increasing need for quick and convenient service. Starbucks once created a culture for guests who wanted to take their time ordering coffee and hang out in their stores. Today, Starbucks succeeds because of a loyalty program that promotes quick transactions and its speedy mobile platform with order ahead functionality.

Guests today want to get in, receive their food and drinks, and get out. This webinar will address that phenomenon and look at how brands like Starbucks are leading a revolution in the restaurant space by forgoing their cultures to provide quick and easy checkout experiences. From traditional full-service restaurants implementing takeout windows, to fast food restaurants experimenting with delivery services and the growing usage of online and mobile ordering, there is a lot to unpack in this 60-minute presentation. You'll walk away with insights you can use to improve the guest experience by building convenience and efficiency into every transaction.

You'll see examples from some of the most successful restaurants in the industry and get ideas that any brand can add to its guest engagement strategy.

The future of the restaurant industry relies on the ability to accommodate this need, so don't miss your chance to gain the tools and knowledge that will put you ahead of your competition.

Presenter:

Stephen Stone - PaytronixStephen Stone, Paytronix

Stephen Stone not only works on the back-end of the loyalty equation; he also belongs to several programs in the restaurant space. His experience as a consumer, combined with the expertise he gained from managing more than 300 loyalty programs in the restaurant industry, allows him to share smart, actionable insights that help restaurants better leverage their programs to increase guest engagement.

Stephen's past webinars have contained in-depth analysis of some of the top brands in the industry, including Starbucks, McDonald's, Chipotle, and Dunkin Donuts, with topics ranging from loyalty programs, to gift card management, to direct email and mobile marketing.


The Gamification of Loyalty: How Buffalo Wild Wings Motivates Guests to Visit, Play, and Earn Rewards

Gamifying your loyalty program gives guests a compelling reason to keep visiting your restaurant. For many, Buffalo Wild Wings is the place to eat when the big game is on and the Blazin' Rewards loyalty program with gamification is giving guests even more reason to choose this brand as their destination for watching sports or grabbing a bite to eat with friends and family.

In this webinar, we'll share a synthesis of public information regarding the brand's "Blazin Rewards" loyalty program and will review how gamification enhances Buffalo Wild Wings' guest engagement strategy. This point of view is derived from Paytronix experts with more than 15 years of experience designing loyalty programs and incorporating technology into guest engagement initiatives for more than 330 restaurant brands.

In addition to reviewing Buffalo Wild Wings' loyalty strategy, we'll delve into the concept of loyalty gamification and you'll learn what tactics to use to challenge your guests to come in, play, and earn rewards. Your guests will respond well to a gamified loyalty experience if this element of your program is properly managed.

After this insightful and energetic presentation, you'll walk away with new ideas you can use to emulate the success of Buffalo Wild Wings.

Presenter:

Stephen Stone - PaytronixStephen Stone, Paytronix

Stephen Stone not only works on the back-end of the loyalty equation; he also belongs to several programs in the restaurant space. His experience as a consumer, combined with the expertise he gained from managing more than 300 loyalty programs in the restaurant industry, allows him to share smart, actionable insights that help restaurants better leverage their programs to increase guest engagement.

Stephen's past webinars have contained in-depth analysis of some of the top brands in the industry, including Starbucks, McDonald's, Chipotle, and Dunkin Donuts, with topics ranging from loyalty programs, to gift card management, to direct email and mobile marketing.