Today, quick-serve restaurants (QSR) have an unprecedented opportunity to maximize the advantages of drive-thrus. The potential benefits are substantial for restaurant operators as well as their patrons. The return on investment for digital promotion, menu and order confirmation boards is based on several of the benefits that they provide. The right digital signage can increase revenues as well as margins while reducing operating costs. It can also offer greater flexibility for promotions and help unclutter visually busy menu boards, which can accelerate order-taking and improve order accuracy.
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